For those of you who don't know, Kickstarter is a website that allows you to raise money for a particular project you're working on, or a product you've developed and want to manufacture. There have been some spectacular successes on Kickstarter with millions of dollars raised for really exciting and original projects.
But spare a thought for those that have failed in their attempt to raise a few dimes.. While it makes for fun reading, if you're working on a Kickstarter project page, it's also a good lesson in what doesn't resonate with the audience...
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